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Preismanagement kompakt

Preismanagement kompakt

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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783409132329
Condition
New
Product Description

Preise werden oft auf Basis von Fingerspitzengefhl, Faustregeln oder subjektiven Meinungen festgelegt. Mehr Professionalitt ist ntig. Der "Preis-Papst" Professor Simon behandelt in diesem bewut krzer gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Das groe,handbuchartige Standard- werk "Preismanagement" desselben Autors ermglicht dem Leser eine umfassende Auseinandersetzung mit dem Preis als zentralem Instrument der optimalen Gewinnausschpfung.

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