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Preismanagement kompakt
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Preise werden oft auf Basis von Fingerspitzengefhl, Faustregeln oder subjektiven Meinungen festgelegt. Mehr Professionalitt ist ntig. Der "Preis-Papst" Professor Simon behandelt in diesem bewut krzer gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Das groe,handbuchartige Standard- werk "Preismanagement" desselben Autors ermglicht dem Leser eine umfassende Auseinandersetzung mit dem Preis als zentralem Instrument der optimalen Gewinnausschpfung.
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