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Handelsforschung 1995/96
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Professor Dr. Volker Trommsdorf ist Inhaber des Lehrstuhls fr Marketing an der Technischen Universitt Berlin und Wissenschaftlichre Direktor der Forschungsstelle fr den Handel Berlin. Die Forchungsstelle fr den Handel (FfH) Berlin ist ein gemeinntziges und unabhngiges wissenschaftliches Institut mit breitem Forschungsspektrum, das Verbindungen zu Kammern,Verbnden, Hochschulen un d ffentlichen Stellen unterhlt. Die Autoren sind renommierte Wissenschaftler auf dem Gebiet des Handels sowie bekannte Handelspraktiker.
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