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Industrieller Vertrieb

Industrieller Vertrieb

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409136389
Condition
New
Product Description

Verkaufs-, Bereitstellungs- und Transportaktivitten sind Vertriebsdienstleistungen, die den Kundennutzen wesentlich beeinflussen. Sie stellen einen entscheidenden Wettbewerbsparameter dar, dessen Optimierung im Rahmen der Gesamtmarketingstrategie in Theorie und Praxis nur unzureichende Beachtung findet. Der Autor legt besonderen Wert auf eine umfassende, theoriegeleitete und praxisorientierte Darstellung, die Aspekte des persnlichen Verkaufsgesprchs ebenso bercksichtigt wie internationale Probleme des Export-, Import- und Wechselkursmanagements. Auch der internationale rechtliche Rahmen fr den Auenhandel, das Allgemeine Zoll- und Handelsabkommen GATT und die praktische Abwicklung von Gefahrguttransporten werden fundiert erklrt. "Industrieller Vertrieb" richtet sich sowohl an Studierende der Fcher Marketing und Auenhandel an Fachhochschulen und Universitten, als auch an Vertriebsmitarbeiter, die sich theoretisches Hintergrundwissen zu ihrem Alltagsgeschft erarbeiten mchten.

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