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Management der Online-Kommunikation von Unternehmen

Management der Online-Kommunikation von Unternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658081096
Condition
New
Product Description

Anne Linke vergleicht kommunikationswissenschaftliche und betriebswirtschaftliche Konzepte des Kommunikationsmanagement-Prozesses in Unternehmen. Sie bertrgt diese Erkenntnisse auf die Online-Kommunikation und erarbeitet daraus das Multi-Loop-Modell. Entsprechend Giddens` Strukturationstheorie und aufbauend auf der Governance-Forschung werden ferner dessen strukturelle Rahmenbedingungen betrachtet. Empirisch untersucht die Autorin fnf qualitative Fallbeispiele mittels Experteninterviews und Inhaltsanalysen. Anschlieend wird der Status quo in Deutschland ber eine quantitative Online-Befragung erhoben. Die Ergebnisse zeigen ein theoretisch fundiertes, systematisches Bild und fokussieren bergeordnete Vernderungen, Zusammenhnge sowie Unterschiede.

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