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Erfolgreiches Markenmanagement

Erfolgreiches Markenmanagement

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Springer Nature
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9783409188746
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Product Description

Ulrich Hauser, zuletzt Marketing- und Verkaufsleiter bei Alcon-Pharma Freiburg, ist selbstndiger Unternehmer im Direct Marketing. MTP Alumini ist ein Zusammenschlu ehemaliger Mitglieder der Studentenvereinigung Marketing zwischen Theorie und Praxis (MTP) e.V., die sich fr den Brckenschlag von der Theorie zur Praxis einsetzen. Im Mittelpunkt ihrer Aktivitten steht dabei das Marketing.

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