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Das praktische 11 der PR

Das praktische 11 der PR

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409189552
Condition
New
Product Description

Wichtige Unternehmensbotschaften schnell, umfassend, prgnant und gezielt innen und nach auen zu vermitteln, wird im Informationszeitalter immer wichtiger. Ingo Reichardt ist ein Profi auf dem Gebiet, sich professionell "Gehr zu verschaffen". Er gibt in seinem Buch exakte Handlungsanweisungen und konkrete Ratschlge, wie ffentlichkeitsarbeit abluft oder ablaufen sollte und scheut sich dabei nicht, auch typische Fehler beim Umgang mit Presse und Agenturen, bei Veranstaltungen und Messen, bei Mitarbeitern im Unternehmen und eben der ffentlichkeit anzusprechen. Mit Ingo Reichardt erfhrt der Leser praktische Unternehmenskommunikation aus erster Hand.

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