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Preismodelle deutscher Banken im Privatkundengeschft

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834967107
Condition
New
Product Description

Im standardisierten Privatkundengeschft haben sich die Rahmenbedingungen sowohl auf Anbieter- als auch auf Nachfragerseite grundlegend verndert. Die zunehmende Bedeutung sowohl dieses Kundensegmentes als auch des Preises, aber auch die Tatsache, dass die Preispolitik das absatzpolitische Instrument ist, welches entscheidenden Einfluss auf die Gewinnentwicklung der Bank nimmt, erfordern eine detaillierte Auseinandersetzung mit der Preismodellierung. Markus Quanz ergrndet den theoretischen Rahmen der Bankpreispolitik, validiert diesen empirisch und konzipiert einen innovativen, praxistauglichen Ansatz der Preismodellierung.

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