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Integrated Usage Mining
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Product Details
Wie nutzen User Webseiten? Mit den etablierten Verfahren ist es bisher nicht mglich, ausreichend detaillierte, objektive und reprsentative Antworten darauf zu finden. Kai Honsel schliet diese Forschungslcke durch eine neue Methodik: der Integration von Web Usage Mining und Eye Tracking. Neben der Theorie beschreibt der Autor die softwaretechnische Implementierung und belegt Mehrwert und Effizienz des Verfahrens in einer gro angelegten Referenzstudie.
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