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Organisationskommunikation und Public Relations

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783531180984
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New
Product Description

Der Band diskutiert ein zentrales Thema fr die Kommunikationswissenschaft und Organisationsforschung: Das Verhltnis von Konzeptionen der Organisationskommunikation und Public Relations. Die Autoren legen die Entwicklungslinien von PR-Theorien und Organisationskommunikation offen, prsentieren neue Anstze zur Kombination beider Richtungen und stellen neue Untersuchungsfelder sowie empirische Zugnge zur internen Kommunikation von Organisationen vor.

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