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Organisationskommunikation und Public Relations
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Der Band diskutiert ein zentrales Thema fr die Kommunikationswissenschaft und Organisationsforschung: Das Verhltnis von Konzeptionen der Organisationskommunikation und Public Relations. Die Autoren legen die Entwicklungslinien von PR-Theorien und Organisationskommunikation offen, prsentieren neue Anstze zur Kombination beider Richtungen und stellen neue Untersuchungsfelder sowie empirische Zugnge zur internen Kommunikation von Organisationen vor.
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