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Die Wirkung verbaler und nonverbaler Kommunikation in TV-Duellen
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Welchen Einfluss hat das nonverbale Verhalten von Politikern auf die Fernsehzuschauer? Friederike Nagel untersucht mittels eines innovativen empirischen Ansatzes, welchen Stellenwert das Verbale und das Nonverbale fr die unmittelbare Wahrnehmung von Angela Merkel und Gerhard Schrder im TV Duell 2005 auf die Zuschauer hatten. Die durch Realtime Response Measurement erhobenen Zuschauer-Reaktionen werden sekundengenau den Ausprgungen des verbalen und nonverbalen Verhaltens der beiden Kandidaten gegenberstellt und ausgewertet.
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