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Sie wollen mir doch was verkaufen!

Sie wollen mir doch was verkaufen!

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531185194
Condition
New
Product Description

Ergebnisse aus Umfragen sind hufig Entscheidungsgrundlage fr Politik, Wirtschaft und Wissenschaft. In Zeiten verstrkt auftretender Datenschutzskandale wird es immer schwieriger, die Bevlkerung zur Teilnahme an Umfragen zu bewegen. Um diesem Problem aus dem Weg zu gehen, werden in der Praxis der Markt- und Sozialforschung vermehrt Access Panels eingesetzt. Helen Vehre untersucht die Teilnahme an einem neu aufgebauten offline rekrutierten Access Panel im Hinblick auf Datenschutzbedenken. Zunchst geht es um die berzeugung, an einem ersten Interview teilzunehmen und spter um die Bereitschaft, sich erneut befragen zu lassen. Dabei kommen innovative Datenquellen zum Einsatz.

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