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Publikums- und Wirkungsforschung
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Dieser Reader zur Publikums- und Wirkungsforschung kombiniert traditionelle und innovative Darstellungen zentraler Medienwirkungstheorien und ihrer Geschichte mit empirischen Fallstudien aus den Bereichen Printmedienforschung, Politische Kommunikation, Medienpsychologie und Neue Medien. Auf historische und systematische Kapitel, die aus verschiedenen Perspektiven sorgfltig und vertiefend in die Programmatik der Publikums- und Wirkungsforschung einfhren, folgen vier bereits auf einem Niveau fr Fortgeschrittene verfate Theoriekapitel, von den Vtern dieser Theorien selbst geschrieben und in dieser Form erstmals in deutscher Sprache publiziert. Die empirischen Studien, die den zweiten Teil des Readers ausmachen, greifen Fragestellungen aus der aktuellen Medienwirkungsforschung auf.
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