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Quo vadis Public Relations?

Quo vadis Public Relations?

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531140346
Condition
New
Product Description

Professionelles Kommunikationsmanagement erschpft sich nicht in strategischem Handeln. Wer professionell handelt, kann darber hinaus den Kontext und die Folgen seines Handelns durchschauen. Fr professionelles Kommunikationsmanagement ist es daher plausibel, die beabsichtigten Kommunikationsprozesse auf der Grundlage systematischer Forschung zu optimieren. Die gezielte Anwendung von Forschungsergebnissen auf Problemstellungen der Kommunikationspraxis, und gleichzeitig die daraus resultierende Frderung neuer wissenschaftlicher Erkenntnisse, ist das Anliegen des vorliegenden Bandes. Die Beitrge namhafter Autoren aus der deutschen und internationalen PR-Forschung und der Kommunikationspraxis bndeln die aktuelle Fachdiskussion und liefern Anregungen fr erfolgreiches Kommunikationsmanagement.

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