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Distinktion und Deutungsmacht
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Die Begriffe "Public Relations" oder "Kommunikationsmanagement" bezeichnen eine Sozialtechnik, die die Macht der Unterscheidung ausbt. Unter den Gesetzen der neuen Aufmerksamkeitskonomie erwchst aus der Fhigkeit zur Unterscheidung und der Durchsetzung dieser Distinktionen Deutungsmacht. Dieser Band schaut hinter die Kulissen dieser Technik, die sich noch immer nicht eindeutig zuordnen lsst zwischen Kommunikations- und Wirtschaftswissenschaften. Deshalb bietet er alternative Herangehensweisen sowohl aus den Kommunikations- und Medienwissenschaften als auch aus der Betriebswirtschaftslehre.
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