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Suchfeldbestimmung und Ideenbewertung
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Eine Vielzahl von Unternehmen verfgt heute ber einen detailliert gestalteten Prozess, um identifizierte Ideen effizient in Produkte zu berfhren (Stage-Gate-Prozess). Der dabei hufig verfolgte Ansatz, mglichst viele Ideen mittels Kreativittsmethoden zu generieren (Qualitt aus Quantitt), fhrt allerdings dazu, dass viele Bewertungen und Entwicklungen bis hin zur Phase der Prototypenentwicklung vorgenommen werden mssen, was der Idee eines leanen Innnovationsmanagements widerspricht. Dieses Buch widmet sich dem Thema, wie die Suchfelder fr Ideen sinnvoll identifiziert (Wo sollte ich nach neuen Ideen/Technologien suchen?) und die besten Ideen herausgefiltert werden knnen, um so die Effizienz massiv zu steigern und mithilfe von treffsicheren Innovationen Kundennutzen zu stiften.
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