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Markt- und Absatzprognosen
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Die Autoren beleuchten die Bereiche Planung und Prognose von Abstzen, Kundenverhalten und Kundenprferenzen nicht nur aus dem Blickwinkel statistischer Verfahren, sondern insbesondere auch unter den Aspekten der praktischen Anwendbarkeit im Alltag. Sie prsentieren den Lesern bewhrte Modelle im Bereich Business Forecasting, diskutieren die Vorteilhaftigkeit bestimmter Methoden und geben Einblicke in praktische Umsetzungsmglichkeiten bei erfolgreichen groen und mittelstndischen Unternehmen. Adressierte Leser sind sowohl Manager und Berater in Industrie und Dienstleistung als auch Studierende mit den Schwerpunkten Marketing, Unternehmensplanung, Controlling, Kommunikation und Vertrieb.
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