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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322847157
Condition
New
Product Description

Information Highway, Virtuelles Lernen, Computer Based Training, Internet, Business Television - verwirrend viele Schlagwrter versammeln sich um den Begriff "Multimedia". Und tglich kommen neue hinzu. Es ist immer schwieriger zu erkennen, was sich konkret hinter den oftmals hochtrabenden Worthlsen verbirgt. Hier setzt "Business Multimedia" an, informiert ber den State of the Art in der Bundesrepublik und gibt dem verunsicherten Manager Entscheidungshilfen. Denn einerseits werden rechtliche, psychologische und technische Rahmenbedingungen fr Multimedia-Vorhaben erlutert, andererseits stellen gestandene Praktiker reale Projekte vor: Beweggrnde, Kosten-Nutzen-berlegungen, Schwierigkeiten und Risiken, Erfolge. Dieser ganze pramatische Ansatz ermglicht es dem Leser, im Anschlu an die Lektre Anwendungsmglichkeiten im eigenen Unternehmen zu berdenken.

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