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Museumsmarketing in den USA
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Der Band gibt die Ergebnisse einer Untersuchung von Museen in Grostdten der USA wieder. Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschftigen. Daneben stehen fr Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing.
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