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Museumsmarketing in den USA
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Buy Museumsmarketing in den USA for $44.99 at @ Link.springer.com
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Product Details
Der Band gibt die Ergebnisse einer Untersuchung von Museen in Grostdten der USA wieder. Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschftigen. Daneben stehen fr Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing.
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