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Erfolg durch Innovation
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In rezessiven Perioden unterliegen Unternehmen - und insbesondere touristische Organisationen - einem verstrkten Anpassungsdruck, und es stellt sich die Frage, welches Instrumentarium den Verantwortungstrgern in Wirtschaft, Politik und Gesellschaft zur Verfgung steht, um die Innovationssignale und -impulse aus dem globalen marktlichen Umfeld frhzeitig wahrzunehmen und umzusetzen und mglichst gnstige Bedingungen fr die Innovationsfhigkeit und -bereitschaft herbeizufhren. Die Autoren des Sammelbandes geben einen berblick zum Stand der wissenschaftlichen Diskussion und Forschung rund um das Thema Innovation und Wachstum in den Bereichen Tourismus und Dienstleistungen. Themen sind: " Innovationen als Wettbewerbsfaktor " Innovation: inhaltliche Standortbestimmung " Voraussetzungen fr Innovationen " Entstehen von Innovationen " Erfahrungen.
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