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Mythos Strategie
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Das Buch bietet eine Kurzdarstellung der unterschiedlichen Strategieanstze und -meinungen mit dem Ergebnis der heute wesentlichen und erfolgversprechendsten Strategie fr Mittelstandsunternehmen. Fallstudien aus erfolgreichen Firmen zeigen deren Strategiekonzept auf unter Herausarbeitung eines einheitlichen Ansatzes (nach EKS). In einem weiteren Kapitel stellt der Autor die Strategie-Systematik und die theoretischen Grundlagen von EKS nach Prof. Mewes dar.
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