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"Geiz ist geil" auf der einen, "Luxus pur - man gnnt sich ja sonst nichts" auf der anderen Seite: Whrend das Mittelfeld schrumpft, wachsen das Billig- und das Premiumsegment. Gerade im Hochpreisbereich liegen fr den B2B- wie auch den B2C-Vertrieb groe Chancen. Alexander Verweyen und Gregor Eckert, beide renommierte Vertriebs-Consultants, zeigen in ihrem neuen Buch, welche speziellen Erwartungen anspruchsvolle und finanzstarke Kunden haben, welche Werte fr sie am wichtigsten sind und welche besonderen Herausforderungen sich daraus fr Sie als Verkufer und Ihre Produktpositionierung ergeben. brigens: Wer wei, wie man im Top-Segment erfolgreich verkauft, hat auch in anderen Bereichen ein leichteres Spiel.
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