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Erfolgsmodell Mittelstand
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Product Details
Die mittelstndische Wirtschaft ist geprgt von Familienunternehmen. In Deutschland stellen sie rund drei Viertel aller Arbeitspltze zur Verfgung. Erstmals berichten mittelstndische Unternehmer von ihren Erfahrungen, ihrer Philosophie und den Herausforderungen, sich im Wettbewerb zu behaupten. Das Buch portrtiert zwlf herausragende Unternehmerpersnlichkeiten - unter anderem Europas grter Verpackungshersteller Stabernack, der Elektronikspezialist Sennheiser oder Schokoladenfabrikant Ritter - , die ber die Schlsselfaktoren ihres Erfolgs Auskunft geben. Besonders ntzlich fr Unternehmer, Existenzgrnder und Fhrungskrfte.
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