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Die stille Transformation
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Der spte Siegeszug des E-Business durchzieht smtliche Wirtschaftsbereiche. Das Buch zeigt an zahlreichen Beispielen, wie bekannte und weniger bekannte Unternehmen heute das Potenzial moderner Informationstechnologien praktisch nutzen, darunter: Amazon.com, Credit Suisse, DaimlerChrysler, Deutsche Bank, Deutsche Telekom, DM Drogeriemarkt, Docmorris, Karstadt, Kaufhof, Metro, Oracle, Ratiopharm, SAP, SAS Institute, Siemens, Starbucks, T-Online, TUI und Volkswagen. Dabei schlt der Autor in verstndlicher Sprache die Erfolgsfaktoren heraus, die fr Manager und Entrepreneurs wirklich elementar sind. Die Aussagen zahlreicher Manager und Marktforscher, Praktiker und Wissenschaftler verdichtet er zu einem Wegweiser fr zukunftsorientierte Unternehmen. Im Anhang: ein Glossar mit den wichtigsten Fachtermini.
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