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Relationship Banking

Relationship Banking

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322826084
Condition
New
Product Description

Mit der dramatisch steigenden Wettbewerbsintensitt in der Finanzbranche wird Relationship Banking zu einem strategischen Erfolgsfaktor fr Banken. Kundenbeziehungsmanagement, eine kundenbindungsorientierte Ressourcenallokation, motivierte Mitarbeiter und ein noch professionelleres Marketing sind gefordert. Mit konkreten Handlungsoptionen, Konzepten zur notwendigen Infrastruktur im Bereich Marketingdatenbanken und Scoringsystemen und Kundenloyalittsprogrammen verspricht deshalb "Relationship Banking" einen hohen Nutzen fr das strategische Kundenmanagement.

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