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Im Gegensatz zu defensiven Strategien wie Lean Management oder Reengineering bietet dieses Buch gezielt Offensivstrategien. Es zeigt, wie ein Unternehmen systematisch Positionierungsnischen im eigenen Markt erkennen und dynamisch besetzen kann. Ein verstndlich geschriebenes How-to-do-Buch fr mittelstndische Unternehmen. Die einzigartige Mischung aus kompromiloser strategischer Fokussierung auf eine Kernkompetenz und unternehmensspezifischen, ganz persnlichen Verhaltensweisen ist fr alle "grauen Fische" die einmalige Chance, farbige, profilierte Persnlichkeiten zu werden, die ihre Kunden unwiderstehlich wahrnehmen.
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