b.fresh lush lavender deodorant. It's deodorant. Done differently. Many deodorant brands use aluminum to block sweat ducts from producing sweat and add other nasties like parabens, triclosan, alcohol, phthalates, and propylene glycol. Without nasty aluminum, the b.fresh range is made from a blend of plant and mineral-based odor neutralizers that help prevent odor-causing bacteria from forming on the skin. The stick is alcohol-free, paraben-free, and goes on smooth and clear.