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Vertriebscontrolling optimieren
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Die enge Verzahnung von Theorie und Praxis macht das Werk zu einem Leitfaden fr die Einfhrung von Vertriebscontrolling im eigenen Unternehmen. Der breite theoretische Unterbau vermittelt die notwendigen Kompetenzen, um die Methodik auf vorhandene Strukturen zu bertragen. Es ist somit auch im Rahmen der Neugestaltung von Managementprozessen einsetzbar. Besondere Relevanz besitzt das Werk fr kleine und mittlere Unternehmen (KMU), fr welche die Effizienz des Vertriebs ein entscheidender Erfolgsfaktor ist. Geeignet fr die Nachwuchsschulung im Unternehmen.
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