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Das Internet als Herausforderung fr Verlage
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Das Internet stellt Verlage vor eine doppelte Herausforderung: Zum einen bedrohen internetbasierte Werbemrkte die wirtschaftliche Basis von Zeitungen und Zeitschriften; gleichzeitig erffnet sich den Medienhusern die Chance, das Internet fr ihre Publikationen zu nutzen. Christiane Henkel untersucht die Ausgangssituation von vier Zeitungs- und Zeitschriftenverlagen und stellt die Konzeption eines Online-Produktes unter Einbeziehung verschiedener Entscheidungsebenen dar. Darauf aufbauend werden konkret verwertbare Handlungs- und Gestaltungsempfehlungen fr die Entwicklung internetbasierter Informationsleistungen abgeleitet.
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