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Filialpolitik

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409141796
Condition
New
Product Description

Ordner: Deutschland ist "overbanked" - das ist mittlerweile die Meinung vieler Fachleute. Jahrelang wurde ein teures Filialnetz aufgebaut, damit der Kunde nicht zu weit gehen mu. Heute aber, im Zeitalter von Home- und Telefon-Banking, gelten die Filialen nur noch als Fixkostenblock. Die Autoren analysieren die gegenwrtige Situation und zeigen mgliche Optionen fr die Zukunft. An vielen Beispielen wird deutlich, wie die Filialpolitik optimiert werden kann, wie ein effizientes Filialcontrolling aussieht und welche Schritte zur Optimierung der Filialnetzgre notwendig sind. Dabei werden nicht nur die harten Faktoren wie Kosten und Gewinne bercksichtigt, sondern vor allem auch die vielfach schwierigen Probleme im Personalwesen, der Standortfrage und der technischen Filialausstattung.

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