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Internationales Firmenkundengeschft
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Das internationale Firmenkundengeschft gewinnt immer mehr an Bedeutung, da durch das Zusammenwachsen der weltweiten Mrkte sich immer mehr Unternehmen international bettigen. Die aktive Betreuung der Kunden im Auslandsgeschft durch das Kreditinstitut spielt eine wichtige Rolle. Das Buch errtert die geschftspolitische Zielsetzung des internationalen Firmenkundengeschfts von Kreditinstituten und beschreibt die Geschftsarten im traditionellen und innovativen Bereich. Der Autor gibt Ratschlge, wie man auf internationaler Ebene Kunden gewinnen kann und mit mageschneiderten Finanzkonzepten (z.B. in den Bereichen Corporate Finance, M & A, MBO, LBO) Kunden an sich binden kann.
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