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Presse- und ffentlichkeitsarbeit in Banken und Sparkassen

Presse- und ffentlichkeitsarbeit in Banken und Sparkassen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322846129
Condition
New
Product Description

Ordner: Das Image und die Akzeptanz von Kreditinstituten in der ffentlichkeit haben in jngster Zeit erheblich gelitten. Der zielgerichtete Einsatz von Presse- und ffentlichkeitsarbeit nimmt daher mehr denn je eine Schlsselfunktion ein. Schon einzelne Fehler knnen in diesem sensiblen Geschft verheerende Folgen haben. Dieses Buch bietet Praktikern, vor allem Nachwuchskrften in Marketing- und PR-Abteilungen eine praxisbezogene Darstellung der Instrumente und Prinzipien erfolgreicher Medienarbeit. Die richtige Gestaltung von Presseinformationen wird ebenso ausfhrlich erlutert wie die interne Kommunikation, Krisen-PR und Publikationen der Institute sowie Sponsoring-Konzepte.

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