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Unternehmerisches Preisnderungsverhalten
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Bei Preisnderungsentscheidungen in Unternehmen ist die Antizipation von Kundenreaktionen auf Preisnderungen zentraler Bestandteil der berlegungen des Managements. Thomas R.W. Schmidt untersucht, welche Informationen Preisentscheider zur Antizipation von Kundenreaktionen auf Preisnderungen nutzen und welche Kontextfaktoren auf die Informationsnutzung wirken. Er bercksichtigt dabei neben klassischen Antizipationsmglichkeiten, wie Preisabsatzfunktion und Preiselastizitten, Erkenntnisse der verhaltenswissenschaftlichen Preisforschung, die ebenfalls zur Antizipation von Kundenreaktionen genutzt werden knnen.
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