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Innovationsforschung und Technologiemanagement
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Die vorliegende Schrift fat den gegenwrtigen Stand der Innovationsforschung in seiner Vielfalt und thematischen Breite zusammen. In gut verstndlichen Kurzbeitrgen werden aktuelle Konzepte zu den einzelnen Funktionen des Innovationsprozesses (Forschung und Entwicklung, Organisation, Finanzierung, Marketing, u.a.) vorgestellt. Ergnzt wird diese unternehmensbezogene Betrachtung durch Analysen besonders innovativer Mrkte und ausfhrliche Erfahrungsberichte aus der Praxis. Die Autoren sind fachlich ausgewiesene internationale Wissenschaftler und Praktiker. Das Buch wendet sich gleichermaen an Dozenten und Studenten der Betriebswirtschaftslehre wie an Praktiker, die konkrete Hilfestellungen zum Management von Innovationen erhalten wollen.
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