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Die Nutzung von Analogien im Innovationsprozess

Die Nutzung von Analogien im Innovationsprozess

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834940261
Condition
New
Product Description

Eine wirkungsvolle Methode, um innovative Problemlsungen zu generieren, ist die Verwendung inventiver Analogien. Dabei wird Wissen ber Lsungsprinzipien in einem bestimmten Kontext (Analogiequelle) zur Lsung eines Problems in einem anderen Kontext (Analogieziel) verwendet. Das Ziel von Marc Schulthess bestand in der Identifikation von Handlungsgrssen auf Unternehmens- und Projektebene, mit deren Hilfe die Nutzung inventiver Analogien whrend einem Neuproduktentwicklungsprojekt gefrdert werden kann. Dazu wurden eine Fragebogenuntersuchung und eine experimentelle Studie durchgefhrt.

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