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Regierungskommunikation in Deutschland

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783531193106
Condition
New
Product Description

Die Kommunikationsstrategie gilt als Schlsselfaktor einer erfolgreichen Umsetzung von Regierungshandeln. Jana Heinze prsentiert eine umfassende Konzeptualisierung und empirische Erfassung der Regierungskommunikation sowohl aus Sicht der Bundes- und Lnderministerien als auch der Brger. Anhand der Gegenberstellung von Produktion und Rezeption erarbeitet sie umfassende Handlungsempfehlungen fr eine gelingende, brgersensitive Regierungskommunikation. Darber hinaus zeigt die Autorin verbleibende konzeptionelle und empirische Forschungslcken auf, die als Grundlage fr weiterfhrende Analysen genutzt werden knnen.

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