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Redaktionsmarketing
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Der wirtschaftliche Druck auf die Tageszeitungen wird immer strker. In Zukunft knnten Angebote ber das Internet fr weitere Konkurrenz sorgen. Schon heute erreichen Tageszeitungen breite Leserschichten nicht mehr: So greifen junge Leser immer seltener zur tagesaktuellen Presse. In diesem Zusammenhang wird Redaktionsmarketing zum zentralen Thema, denn Journalismus, seine Mglichkeiten und Mittel entscheiden ber die Zukunft der Tageszeitung. Harald Rau analysiert die konomische Situation und entwickelt die erforderlichen Strategien fr erfolgreiche Marketinginitiativen bei Tageszeitungen.
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