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Telefon-Fundraising
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Product Details
Das Telefongewinnt im Fundraisingzunehmend anStellenwert, denn mit diesem Instrument lassen sich die hchsten Effektivittsraten bei der Spendergewinnung erzielen. AllerdingsbesitztdieNon-Profit-Branchenoch kaum Erfahrungswerte mit dieser Form des Direktmarketings. Dieser Praxisleitfaden fr den Einsatz des Telefons im Fundraising deckt alle relevanten Themenbereiche ab: Rechtsgrundlagen, Personal, Controlling, Technik, Zielgruppenauswahl, Adressqualifikation sowieKalkulationsgrundlagen. Mit zahlreichen Checklisten und Musterdialogen eine unentbehrliche Arbeitsgrundlage fr die aktive Gewinnung und professionelle Betreuung von Spendern am Telefon.
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