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Wertorientierte strategische Steuerung

Wertorientierte strategische Steuerung

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824406302
Condition
New
Product Description

Angesichts des uerst volatilen Brsenumfeldes zu Beginn des 21. Jahrhunderts rckt das Interesse an einer substanziellen Wertsteigerung in Unternehmen verstrkt in den Vordergrund. Die Implementierung wertorientierter Steuerungsanstze in Unternehmen ist allerdings problematisch. Eine der zentralen Ursachen liegt in der Komplexitt der Wertsteigerung. Johannes Lattwein prsentiert eine ganzheitlich-integrative Gestaltungskonzeption, die der Komplexittsbewltigung in der wertorientierten strategischen Steuerung Rechnung trgt. Anhand strukturaler, prozessualer und methodisch-instrumentaler Bausteine entwickelt er ein Referenzmodell, das erfolgversprechende Anstze zur berwindung der Implementierungsprobleme bietet. In einer Intensivfallstudie wird die Tauglichkeit der Konzeption fr die Unternehmenspraxis demonstriert.

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