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Prof. Dr. Dr. h.c. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und Direktor des Instituts fr Marketing an der Westflischen Wilhelms-Universitt Mnster. Prof. Dr. Norbert Krawitz ist Professor der Betriebswirtschaftslehre und Inhaber des Lehrstuhls fr Betriebswirtschaftliche Steuerlehre und Prfungswesen der Universitt-Gesamthochschule Siegen. Die Autoren sind renommierte Fachvertreter aus Wissenschaft und Praxis.

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