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Vertriebsoptimierung in Banken

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322909657
Condition
New
Product Description

Wie kann der Vertrieb von Banken und anderen Finanzdienstleistern in Zukunft noch effektiver gestaltet werden? Dieses Buch beschreibt anhand von Praxisbeispielen aus verschiedenen Kreditinstituten - Dresdner Bank, DG BANK - innovative und erfolgreiche Konzepte zur Vertriebsoptimierung sowohl im Privatkundengeschft als auch im Geschft mit Firmenkunden und Institutionellen. Darber hinaus zeigen die Autoren, wie sich ein konsequente Vertriebsorientierung auf Personalentwicklung und Vergtungssysteme auswirkt. Ein Fungrube fr jeden Banker, um neue Konzepte erfolgreich umzusetzen. Dr. Michael Spreiter ist Leiter des gleichnamigen Instituts Verkaufsoptimierung fr Finanzdienstleister. Seine Beratungsschwerpunkte liegen in der Personalentwicklung und Vertriebsoptimierung in Banken. Die Autoren - Bankvorstnde, Geschftsfhrer und Projektleiter - sind erfahrene Vertriebsexperten.

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