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Das Synergy-Value-Konzept
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Seit etwa vier Jahrzehnten wird kontinuierlich zur Synergiethematik bei Mergers & Acquisitions (M&A) geforscht. Trotz dieser Aktivitten ist das Unvermgen, Synergien adquat zu quantifizieren, mitverantwortlich fr die zahlreichen gescheiterten M&A-Transaktionen. Auf der Basis des Stakeholder-Ansatzes entwickelt Helmut Wginger das Synergy-Value-Konzept, das eine Synthese aus Komponenten der finanzwirtschaftlichen und der M&A-Forschung darstellt. Damit knnen die Synergien bei M&A-Transaktionen zweidimensional in ganzheitlicher Weise bewertet werden. Durch die Bercksichtigung aktueller empirischer Erkenntnisse aus der Ex-post-Transaktionsphase ist dieses Management-Tool von erheblicher praktischer Relevanz. Anhand einer Fallstudie, die auch eine M&A-Event-Study enthlt, verdeutlicht der Autor die Anwendung des Konzepts.
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