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Strategisches Management
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Die zweite, komplett berarbeitete und erweiterte Auflage des renommierten Lehrbuches fhrt in das gesamte Spektrum des strategischen Managements ein. Nach einem berblick ber theoretische Anstze wird der Proze des strategischen Managements mit seinen Aufgabenbereichen: - Ermittlung strategischer Ziele, - Strategische Analyse der Umwelt und Unternehmung, - Formulierung von Strategien und - Umsetzung von Strategien ausfhrlich beschrieben. Zu den Besonderheiten des Lehrbuches zhlen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensfhrung sowie die Bercksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.
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