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Telefontraining in Banken
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Product Details
Neue Rahmenbedingungen am Markt erfordern auch neue Akquisitonstechniken. Beim Vertrieb von Finanzdienstleistungen kommt dem Kommunikationsmedium Telefon eine immer grer werdende Bedeutung zu. Aktive Kundenansprache am Telefon mu gelernt werden. Dieses Buch zeigt, welche Techniken in Ansprache und Gesprchsfhrung zum Erfolg fhren. Dazu gehrt mageblich auch der Abbau von Hemmungen bei den Mitarbeitern, das Einben der Methodik und der sinnvolle Einsatz des Telefons in Beratung und Verkauf. In der dritten Auflage behandelt der Autor ausfhrlich auch die aktive Akquisition per Telefon. So wird die richtige Ansprache am Telefon zur Visitenkarte des Instituts.
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