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Personalmanagement fr Kreativschaffende

Personalmanagement fr Kreativschaffende

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658000561
Condition
New
Product Description

Die strategische Funktion des Personalmanagements wird innerhalb der Medienbranche bislang vernachlssigt. Dies gilt insbesondere fr die atypisch beschftigten Kreativschaffenden der medialen Contentproduktion. Aufgrund der strategischen Bedeutung des Personalmanagements einerseits und der kreativen Humanressourcen andererseits wird ausgehend von den Besonderheiten der Medienbranche das Knstlerbeziehungsmanagement als geeignetes Personalmanagement fr Kreativschaffende konzipiert. Neben der Abdeckung der personalwirtschaftlichen Funktionalitt ermglicht dieses situativ differenzierte Konzept ein effektives und effizientes Management der atypischen Humanressourcen und fungiert darber hinaus als Quelle zur Erreichung nachhaltiger Wettbewerbsvorteile.

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