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Kommunikation bei Krisenausbruch

Kommunikation bei Krisenausbruch

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658003081
Condition
New
Product Description

Wie bewerten Journalisten eine Organisationskrise?Simon Herrmannuntersucht experimentell, ob PR-Meldungen einer betroffenen Organisation einen Einfluss darauf haben, wie Journalisten diese Krise wahrnehmen. Darber hinaus wird die Selbstbezglichkeit des Mediensystems daran berprft, ob Journalisten diese Krise als attraktiveres Thema fr ihre Berichterstattung einschtzen, wenn auch andere Medien darber berichten.Erberprft Wirkungszusammenhnge experimentell, um eine belastbarere Datengrundlage zu schaffen als die weit verbreiteten, jedoch nur begrenzt aussagekrftigen PR-Fallstudien.

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