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Qualittssicherung in der Umfrageforschung
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Der vorliegende Band vereinigt Beitrge zu den neuen Herausforderungen, die auf Grund der Entwicklung neuer Methoden, neuer Technologien und neuen sozialen Medien fr die Qualitt und die Qualittssicherung in der Umfrageforschung erwachsen. Dabei geht es auch um die rechtlichen und berufsstndischen Rahmenbedingungen. Der Band richtet sich an jene Vertreter der Markt- und Sozialforschung, die eigene empirische Erhebungen durchfhren oder die Qualitt empirischer Erhebungen bewerten mssen.
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