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Exportgut Kultur

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658006372
Condition
New
Product Description

Die Luxemburger Rock- und Popszene pulsiert allerdings in einem Land, in dem es bislang keine nennenswerte Musikindustrie gibt. Es stellt sich also die Frage, wie die in Luxemburg lebenden Kulturschaffenden ihre Kunst einem breiteren, d.h. internationalen Publikum zugnglich machen knnen. Tom Bellion gibt einen berblick ber die Rahmenbedingungen kulturellen Schaffens in Luxemburg und fhrt eine Expertenbefragung durch. Auf dieser Grundlage und basierend auf theoretischen Konzepten aus dem Kulturmanagement, dem New Public Management und dem Marketing entwickelt er Anstze fr ein integriertes Frderkonzept zur Vermarktung und Etablierung von Knstlern auf relevanten Mrkten.

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