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Medien und Werbung
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In den vergangenen Jahrzehnten hat die Werbung ihr Gesicht verndert. Sie macht "Unterhaltungs- und Informationsgeschenke", die von vielen Rezipienten nicht als geheime Verfhrung wahrgenommen werden. Wie ist es dazu gekommen? Welche Krfte treiben die Entwicklung des Werbesystems an? Welche Formen der Werbung bringen sie hervor? Und natrlich: Wie wirkt Werbung unter diesen Bedingungen heute? Das sind die zentralen Fragen dieses Buches.
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