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Medienmanagement und ffentliche Kommunikation
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Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensfhrung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und ffentliche Kommunikation fr Studium und Berufspraxis vor und dient damit als Kompass fr die Anwendung erfolgreicher Unternehmenskommunikation.
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