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Dynamisches Automobilmanagement
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Das Buch beschreibt ein dynamisches internationales Automobilmanagement. Durch sieben eingehend begrndete dynamische Strategien knnen Automobilhersteller und -zulieferer eine Verbesserung der Wettbewerbsposition und eine Erhhung der Umsatzrenditen sichern. Sie helfen die durch statische Strategien angestrebten Wettbewerbsvorteile, niedrige Kosten und/oder Differenzierung sowie Produktinnovation zu erreichen.
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